How to spot an underperforming rental in 30 seconds
Will Koenig • December 10, 2025
More than 6 Million Americans own at least one rental property.
Yet very few advisors have a consistent process for evaluating the performance of these assets.
This gap is costing clients real money.
The big “A-ha” for me was when I noticed that many of these clients are also business owners.
Most have never done that math.
They treat the rental as a harmless side asset, when in reality it's often trapped capital earning a mediocre return.
Meanwhile, $200K deployed into hiring, equipment, marketing, or paying down business debt could generate far greater lift.
Start asking your self-employed clients a simple question: If you could sell this rental and free up $200K to invest back into your business, what could you turn that into?
That’s the point: shift the conversation from “Should we keep the rental?”
to “Is this the highest and best use of your capital?”
So, I’ve built a quick calculator
to help you change that.
It gives you a fast read on whether a client’s rental is actually performing or quietly dragging on their balance sheet.
Think of it as an x-ray of an asset that gives you an advantage as a wholistic advisor.
If a client has $100K of equity in a rental and $200K in investments,
you’re only managing a third of their real wealth if you ignore the property.
Use this tool during your annual reviews.
Bring it into your planning process every time you see a Schedule E.
Let it open the door to smarter discussions about efficiency, cash flow, tax treatment, and long-term strategy.
I’m giving you early access because it will save you time, save your clients money, and elevate the quality of the conversations you’re having.
If you want to walk through how to use it—or see how it fits into your current review process—reach out.
Let’s raise the standard together.
Save this link to the Schedule E Calculator:
https://service-5-quick-rental-analyzer-210772420114.us-west1.run.app/
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